Many Maltese businesses are not aware that they can claim back part of their marketing and digital investment through the MicroInvest Scheme in Malta. If your business is investing in marketing, branding, website development, or digital transformation, this scheme can help you recover up to 65% of costs as a tax credit.
At Encore Digital, we help businesses not only build effective marketing strategies — we also help them unlock funding to reduce costs and increase return on investment.
What Is the MicroInvest Scheme?
MicroInvest is a government incentive administered by Malta Enterprise designed to support self-employed individuals and SMEs in Malta and Gozo. It encourages businesses to grow and invest by offering tax credits on eligible business expenses.
MicroInvest funding benefits:
| Funding Type | Tax Credit (Malta) | Tax Credit (Gozo & female/family-led businesses) |
|---|---|---|
| Eligible reimbursement | Up to 45% | Up to 65% |
| Maximum claim amount | €50,000 over 3 years | €70,000 over 3 years |
Can Marketing Be Claimed Under MicroInvest?
Yes — under MicroInvest, many marketing and digital business growth expenses are considered eligible investments.
Eligible marketing-related costs include:
- Website development and redesign
- E-commerce setup
- SEO and digital optimisation projects
- Branding and rebranding exercises
- Content creation (photography, video)
- Social media assets and campaigns
- CRM and marketing automation tools
- Digital transformation and marketing systems
Encore Digital structures marketing projects to maximise eligibility under MicroInvest, helping businesses benefit from the scheme while investing in growth.
Who Can Apply?
Your business qualifies if:
- You are registered in Malta or Gozo
- You employ fewer than 50 full-time employees
- Annual turnover is below €10 million
- You are tax compliant and VAT registered (where applicable)
- You are investing in business improvement or marketing
- Both self-employed individuals and registered companies are eligible.
Why Use MicroInvest for Marketing Now?
MicroInvest is one of the most beneficial funding schemes in Malta because:
- Marketing costs are rising — this scheme offsets investment
- It covers digital transformation projects
- It supports long-term business growth
- It improves ROI on marketing
- It can be combined with strategy planning or digital upgrades
If you plan to grow your business in 2025 and beyond, MicroInvest can lower your marketing cost significantly.
