Brief
Encore Digital was appointed to spearhead the launch and marketing efforts for Yolé Malta’s new outlets in Sliema and Valletta. The project required handling multiple facets, including setting up the brand’s social media presence, overseeing the branding and in-store merchandise, coordinating franchise operations, and executing promotional campaigns. The goal was to ensure a successful brand introduction to the Maltese market while creating strong visibility and customer engagement.
Solution
- Social Media Setup: Established the brand’s social media presence by launching and managing Facebook, Instagram, and TikTok accounts. Developed content strategies aimed at engaging local audiences with a mix of promotional posts, product showcases, and user-generated content.
- Branding & Merchandise: Designed and produced branded merchandise, in-store signage, and other promotional materials, ensuring the Yolé brand stood out in a competitive market.
- Franchise Meetings: Conducted and managed meetings with franchise stakeholders to ensure alignment with international brand standards and local market needs.
- Recruitment Advertising: Launched targeted recruitment campaigns across social media platforms to build a strong team for the new outlets.
- Promotions & Campaigns: Executed local promotions and seasonal campaigns to drive footfall and generate interest, including special offers and interactive social media contests.
- Collaborations with Influencers & Media: Coordinated partnerships with local influencers and media portals to boost visibility, ensuring Yolé Malta was widely promoted across digital and traditional platform