Overview
WaterART Concepts needed a set of conversion-driven landing pages to strengthen their online presence and capture more qualified enquiries. Encore Digital was engaged to design, write, and develop three premium landing pages that align with the brand’s high-end positioning:
- Premium Outdoor Spas & Jacuzzis Landing Page
- Intelligent Toilets & Bathroom Solutions Landing Page
- Comprehensive Tile Collection Landing Page
Each page was built from the ground up with a focus on design, structure, mobile experience, storytelling, and conversion optimisation.
Objectives
- Improve lead generation and appointment bookings
- Organise product information into clear, attractive funnels
- Create a modern, premium, Mediterranean-inspired design
- Provide a smoother browsing experience across all devices
- Strengthen brand consistency across multiple product categories
- Communicate technical products in a simple, lifestyle-friendly way
Our Approach
1. Discovery & Structure
Each landing page needed a unique structure based on user intent, while still remaining cohesive with the WaterART Concepts brand.
We built custom layouts for:
- Emotional lifestyle storytelling
- Product benefits and features
- Service explanation
- Clear appointment and enquiry points
- High-quality visual presentation
2. Copywriting & Messaging
All text was written to be direct, helpful, and easy to understand.
The tone was kept premium but friendly.
Each landing page features:
- Hero introduction
- Benefit-driven sections
- Guidance on how the service works
- Why WaterART Concepts is the trusted choice
- CTA prompts placed throughout the page
3. Design & Visual Direction
Strong visuals were selected or directed to fit the style of each page:
- Warm and inviting imagery for spas
- Clean, modern visuals for intelligent toilets
- Lifestyle and architectural photography for tiles
Spacing, flow, and clarity were prioritised to match the brand’s premium feel.
4. Web Build & Integration
All three landing pages were fully built on the brand’s existing WordPress environment, ensuring:
- Fast loading
- Full mobile responsiveness
- SEO-ready structure
- Easy future updates
- Clean Elementor section blocks
Appointment forms and CTA placements were optimised for maximum conversion.
Landing Pages Delivered
1. Premium Outdoor Spas & Jacuzzis
A lifestyle-driven page focused on comfort, relaxation, and outdoor transformation.
The structure highlights:
- Spa features
- Material quality
- Installation and support services
- Step-by-step buying process
- Visual gallery
- Appointment booking flow
2. Intelligent Toilets & Bathroom Technology
A modern, tech-focused landing page designed to simplify complex product information.
Includes:
- Benefit explanation
- Hygiene and smart-feature breakdown
- Visual storytelling
- Book-an-appointment funnel
3. Premium Tile Collection
A large-scale landing page built to showcase a diverse tile range.
Key elements:
- Category overview
- Material and sizing explanation
- Lifestyle imagery
- Custom solutions for designers and homeowners
- Strong UX guiding the user toward booking
Results
- Stronger digital presence across three product categories
- Improved clarity and flow in the customer journey
- More structured appointment and enquiry process
- Professional presentation that enhances brand trust
- Cohesive and high-end design that matches the WaterART Concepts identity
Services Provided
- Landing Page Strategy
- Copywriting & Messaging
- UX & Wireframing
- Visual Direction
- Elementor Web Design & Development
- Technical Implementation
- SEO-Friendly Structuring
Final Deliverables
✔ 3 custom landing pages
✔ Full copywriting
✔ Mobile-optimized layouts
✔ Image selection & direction
✔ Funnel design & form integration
