Mdina Glass

At Encore, we worked with Mdina Glass to produce a captivating photoshoot that showcased their latest collection of lanterns for both social media and e-commerce. The creative direction focused on capturing the lanterns in real-life settings, both during the day and at night, to highlight their versatility and how they transformed spaces with light. The photoshoot included close-up shots to emphasize the intricate details and craftsmanship of each piece, along with styled lifestyle shots that integrated the lanterns into home decor and outdoor settings. The imagery was used across social media platforms, such as Instagram and Facebook, to engage home decor enthusiasts, while the product shots were optimized for e-commerce use on Mdina Glass’s website, driving both awareness and sales. By showcasing the lanterns in both ambient and detailed shots, the campaign successfully connected with customers emotionally and inspired them to envision these handcrafted pieces in their own spaces.