Brief
Encore Digital was tasked with developing a complete brand identity for Holistic Touch, a company focused on wellness and healthcare services. The project involved creating a logo, establishing brand guidelines, and producing social media content that reflected the brand’s commitment to health and well-being.
Solution
- Branding & Logo Design: Developed a clean and modern logo that incorporated healthcare icons, representing the company’s focus on wellness. The color palette centered around medical green, which conveys trust, care, and health.
- Brand Guidelines: Created detailed brand guidelines to ensure consistent application of the logo, color schemes, typography, and visual elements across all platforms, establishing a cohesive and professional brand presence.
- Social Media Content: Designed engaging and informative social media content that aligned with the brand’s healthcare focus. The content strategy was built around educating the audience, promoting services, and encouraging interaction, ensuring strong engagement and brand recognition.