Client
Dino Fino is a leading furniture and interiors brand in Malta, specialising in premium kitchens, bedrooms, and living solutions. With a strong heritage of quality and design, the brand wanted to strengthen its digital presence and position itself as the go-to destination for homeowners, young couples, and interior designers.
Brief
The brand wanted to strengthen its digital presence and highlight its extensive product portfolio in a way that resonated with modern audiences. The objectives were to:
- Showcase products through lifestyle-driven storytelling.
- Increase engagement across social media platforms.
- Drive more visibility for campaigns such as Kitchens Month.
- Position Dino Fino as a premium choice in the local market.
Our Role
Encore Digital was entrusted with planning and executing a marketing campaign focused on social media content creation and videography.
Social Media Elements:
- Built a structured content calendar to align with campaign themes.
- Designed engaging carousels, reels, and stories to showcase products.
- Crafted copy that highlighted value, inspiration, and brand heritage.
- Boosted posts targeting key audience groups in Malta.
Videography:
- Produced high-quality lifestyle videos featuring Dino Fino’s collections in aspirational home settings.
- Created short-form content optimised for Instagram Reels, TikTok, and Facebook.
- Captured detail shots and behind-the-scenes content to showcase craftsmanship.
- Through this campaign, Dino Fino’s products were not only displayed but brought to life, helping the brand connect with its audience and reinforce its standing as a leader in interiors and design.
