Overview
Skills Beyond Barriers is an organisation dedicated to care, inclusion, and empowerment. Their mission is to place people at the centre while breaking down the barriers that surround them. Encore Digital was entrusted with reimagining their brand identity, ensuring it communicates these values with clarity and impact across all platforms.
The Challenge
The organisation needed a refreshed identity that could:
- Reflect its mission of inclusion, growth, and support.
- Work seamlessly across both digital and physical applications.
- Establish consistency in communication while remaining modern and approachable.
Solution
- Logo: A circular, flowing design symbolising care, connection, and guidance. Variations include vertical, horizontal, and icon-only.
- Colours: Deep purple, neutrals, and vibrant pinks for compassion, trust, and creativity.
- Typography: Montserrat for headlines, Roboto for body text to ensure strength, clarity, and accessibility.
